Luvs Commercial

[Country Kids]

http://www.youtube.com/watch?v=ZgmbJso-2-o

This commercial just really hit me wrong. I'm very supportive of BFM as I was one through my four children. I don't see why they had to use this example of being a good mom. I covered with all four of mine when we were out and about.

I think its wrong how they had her say "Eyes up here" and "She's already eating". I think there are a million other ways they could have done this commercial to sell the diaper, a million other way.

[nannyde]

http://www.youtube.com/watch?v=ZgmbJso-2-o

This commercial just really hit me wrong. I'm very supportive of BFM as I was one through my four children. I don't see why they had to use this example of being a good mom. I covered with all four of mine when we were out and about.

I think its wrong how they had her say "Eyes up here" and "She's already eating". I think there are a million other ways they could have done this commercial to sell the diaper, a million other way.

Yup... the "eyes up here" part was what got me to. Why? Why didn't they do a full frontal view and have the mom make way for the waiter to get a really good look so she could educate him and exercise her rights?

Time to take a
good
long
look
real
close up
and personal.

Time to ask TONS of questions and have an "experience" together. Let's SHARE our experiences with our friends and family and talk about it... compare and contrast. Let's all get an OPINION so the whole wide world can embrace the experience and LEARN from the mommies of the world. Let's video tape, blog, vlog, twitter, facebook and let's make sure these mommies AND their babies they are publicly feeding REALLY go public... saved for all of eternity so future generations can learn from their wisdom.

If we are going to do it... then let's do it.

I'm over the militant in your face breast feeding. It's time to up the ante.

[Orie]

Wow, I honestly can't believe this commercial was on TV!?
I support Breast Feeding, but I think this commercial was done in poor taste. This was suppose to be a commercial for diapers! I prefer not to see a breast feeding Mom uncovered in public, I believe there should be some modesty!

[Lyss]

I think the "eyes up here" comment was a bit much too. Honestly I hate all the Luvs commercials recently. That "poop there it is" commercial was nasty! I saw it got voted worst commercial of 2011 but I still see it!

I'm over the militant in your face breast feeding. It's time to up the ante.

I agree, I was unable to breastfeed due to medical issues and I have never felt more humiliated or looked down on. I actually lost friends over it. One said I was injecting my DD with harmful chemicals (formula) and should have hired a wet nurse . I just couldn't stand to be around them anymore as they we ruining the memories of that time for me. I honestly have seriously reconsidered having more children because I don't know if I go through that humiliation again.

You already feel lost and afraid to mess up as a new parent but the bashing I got over formula was ridiculous. I even left Christmas dinner at DH's family's house early and in tears because his aunt lit into me at the dinner table.

I have nothing against BF, I support my friends/DCMs that do it whole heartedly, but the attitude of some of the women is what gets me.

[Kaddidle Care]

Another fine example of today's lack of decorum and discretion. Modesty is out the window.

I nursed 2 sons and was able to do it without exposing my body to the world.

People have a right to breast feed but I don't want to see it thank-you-very-much.

Let the diaper company know how much you dislike their commercial and don't buy their product.

Here you go.. tell them what you really think about their commercial: https://pg.custhelp.com/app/ask/p/63/

[Starburst]

I agree, I was unable to breastfeed due to medical issues and I have never felt more humiliated or looked down on. I actually lost friends over it. One said I was injecting my DD with harmful chemicals (formula) and should have hired a wet nurse . I just couldn't stand to be around them anymore as they we ruining the memories of that time for me. I honestly have seriously reconsidered having more children because I don't know if I go through that humiliation again.

My FMIL said that with my fiance (her only child she carried to term) that she wanted to breast feed but couldn't for some reason (I forgot why) and he had really bad allegries and was allergic to every formula she tried and he wouldn't gain weight from any of them. She felt really bad because she knew breast milk was best for him but wasn't able to breastfeed him. And I guess oneday a nurse suggested goats milk because it's easier to digest and it worked.

But yeah I support breastfeeding and I plan on breastfeeding my future kids but in that commercial she did kinda come off as b!+c#y. The guy looked like he was nervious and uncomfortable because he was young (most likely single with no children). If he was staring at her breast like "Hello.... " then yea that would have been understandable for her to say that. I think they were trying to make it seem like she was more confident with her second kid like she was an "expert mom", which is also a bit of a sting to moms with only one kid too. I have heard alot lately about celeb moms that say "your not a real mom until you have two kids" (I think Jessica Alba and Elizabeth Banks were a few of them). Last time I checked you just need one kid to earn the title 'mom'.

[Springdaze]

Im not for BF or against it...to each her own. part of the reason my brother and I werent BF is because wayyyyyy back then, you were looked down on if you DID! It is a shame that people have to be judged by this. The commercial didnt really bother me. the Poop there it is kinda did though.

the basis behind the commercial is true, though! First child, kid gloves...second and beyond, not so much! ::

[jokalima]

I could not BF because of some complications I had, but if had done it I know that I would cover myself, for respect to my child, my self, my spouse and the people that are around me. i don't think BF=expose yourself.

[mamac]

I could not BF because of some complications I had, but if had done it I know that I would cover myself, for respect to my child, my self, my spouse and the people that are around me. i don't think BF=expose yourself.

Same here.

[Leanna]

Really? Really? I am astounded that some people are offended by this commercial. The woman playing the mom was VERY covered...you see much more than that at the beach or just walking down the street now-a-days! Why do people continue to behave as though a breast is something to be ashamed of or is something they've never seen before? I am personally a very shy & modest person & would probably be more like the "before" mom but I have seen countless women nursing in public showing MUCH more than that and I don't give it a second thought. Often even if a women is taking care to be discreet she ends up showing a little more than she's like because of a squirmy baby. It is natural and normal and until everybody chills out about it people will continue to act as though it is "icky" or shameful. Oh and filming and posting it to the internet is just immature and mean.

[nannyde]

Really? Really? I am astounded that some people are offended by this commercial. The woman playing the mom was VERY covered...you see much more than that at the beach or just walking down the street now-a-days! Why do people continue to behave as though a breast is something to be ashamed of or is something they've never seen before? I am personally a very shy & modest person & would probably be more like the "before" mom but I have seen countless women nursing in public showing MUCH more than that and I don't give it a second thought. Often even if a women is taking care to be discreet she ends up showing a little more than she's like because of a squirmy baby. It is natural and normal and until everybody chills out about it people will continue to act as though it is "icky" or shameful. Oh and filming and posting it to the internet is just immature and mean.

Well it's regular tv so they couldn't show much of her anyway... my point was that it was somehow FUNNY that she wanted the waiter to look away.

Yeah immature and mean maybe... but the point IS that once you go public the public gets to go public with you. You can't control what other people do with your public. If you are going to put it out there then anyone within eyeshot of you gets to do with it as they WISH. If you are going to be one of those "countless women nursing in public showing MUCH more than that" then you need to understand that the viewing public gets to SHOW much more than that too.

I've been blindsided by this very issue recently and have NO tolerance for it at all. All the WORDS mean nothing to me. I wish I would have seen it coming because the outcome would have been very different. Believe it.

[just_peachy]

I'm a big nurse in public-er, I'm super for it, I love seeing other women do it. My bff also nurses in public. She's well endowed and shows everyone everything. Our circle of friends' husbands have all seen waaay too much and it's kind of a joke among us now. So boobs, NIP, nursing, awesome have at it.

BUT the mom in the commercial is high-horsing and THAT drives me nuts. It's just adding to the stigma of nursing in public, too. Whenever I got "caught" I'd just smile nicely. If we want it to not be a big deal, we have to treat it that way. It's natural to double-take because we don't see it much.

Also I HATE big business, and advertising more than annoying nursers, and I think it's disgusting that Luvs is jumping on the nursing in public controversy bandwagon. Like they're sooo progressive or something. Give me a BREAK.

[MNMum]

I liked the commercial. Those who have breastfed more than one kid can probably relate. So the mom asking the waiter to move his eyes was a bit much. But the toddler giving him the eye was hysterical.

But I get what Nannyde is saying. If you are going to BF in public, you can't control how the public is going to respond.

[Starburst]

Also I HATE big business, and advertising more than annoying nursers, and I think it's disgusting that Luvs is jumping on the nursing in public controversy bandwagon. Like they're sooo progressive or something. Give me a BREAK.

Their ad in a way doesn't make since for their product because they are supposed to be advertising for a products that have to do with what comes out of the baby, not what goes in the baby; like they think they will get more nursing moms to buy their product. If it was for a breast pump, a nursing bra, cover or something related to nursing then it would make more sense.

[safechner]

I agree with you.... I think it was distrusting to show on TV... I will admit I do nursed both of my daughters but I refused to do in the public. I always go to a private area to breastfed my daughters. Now I am currently pregnant with my third child and I will again breastfeeding my new son. Again, I will do it in private area.... I am not comfortable to do it in public.. That is just me....