New Business Cards... Should I Change Anything?

[TaylorTots]

Ordering new business cards for reopening in the fall since our move.... I don't put much info on them... thoughts?

"X's Preschool & Childcare
Near X Elementary School
123-456-790
www.mydaycarewebsite.com"


Thoughts? At our old address I put cross streets by us as we weren't close to a school...but this way seems easier and could recruit me a couple school agers in the fall?


Another thought. I was considering changing my hosting company to accept paypal payments through my childcare website. Thoughts? I really want to do away with checks this fall and offer a "cash discount" or paypal. Would that feature onto a website be valuable or should I just plan on sending parents weekly invoices who want to pay through paypal instead of cash?

[sharlan]

Do you have to list your facility number on any advertising?

[jenboo]

Anything special you offer that you could list?
The back of my cards say something like
-home cooked meals
-diapers and wipes provided
-daily outside time

...

You get it.

[daycare]

do you have a catch phrase?

ours is: where learning AND fun come together...

[TaylorTots]

Our state has no requirements for the license I will be renewing in regard to marketing, but I could DEFINITELY add that information. That's a big selling point in our area as our state doesn't require licenses for small family daycares!



No catch phrase... but I like the idea of adding one!

"Kindergarten Readiness through Play"



Jenboo, that's a good idea. My big "selling" qualities that set me apart from other childcares in the area is:

-Pre-k curriculum/program.There is no longer a local pre-k program closer than 15-20 min. from our area. We use same curriculum as the public school.

-Location to walk to Elementary School (no closer family childcare homes and no one transports here).

Other than that, we're pretty typical for our metro area in terms of offerings/policy.



Thanks, keep them coming!
Thoughts on the change of web hosting to allow for paypal?

[Mike]

Thoughts on the change of web hosting to allow for paypal?

Should be able to use Paypal with pretty much any web host. It's just a matter of making Paypal buttons and putting them on your site. If you do want to try hosting elsewhere, it's what I've been doing since 2002. (https://www.daycare.com/forum/showthread.php?t=85433) It's just a small side business now, but will never be shut down because I have several of my own sites to host. Cheaper to do them myself.

[CityGarden]

I like the idea of a catch phrase & the license number is required in my state... I would think if it is not required in your state it is still a comforting touch to parents.

I include my email address (because I respond more quickly to email than to calls)