I recently pulled the rates off of my site and every other email is just wanting to know my rates... there are various reasons I did not want my rates listed for now but once I am full and more established those rates will be listed!
Advertise Rates?
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When I first started I didn't advertise my rates. I ended up with lots of calls but once I gave my rate half of them said it was too high (my rates are higher than most but I offer more of a preschool type care). A few years ago I started putting my rate on my website and this cut down on people that couldn't afford or didn't want to pay my rate. This helped because I got calls and enrolled families that were great families to have.
I have mostly 2 day kids (and SOME attend 4 days).
I put "2 day preschool $70-$75" (since the rate depends on if the child is 2 or 3+). This helps me to not waste my time. People already agree with the rates if they're e-mailing me.- Flag
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My website and advertising material all say "Rates are competitive for the area and are offered in a variety of ways to meet the needs of every budget"
As you know I do contracted hours and bill according to pick up time but I "sold" the entire concept to parents as a positive for them so all of them embrace it.
Those that still choose to leave their child here late, pay extra for that time and I don't mind because I am being paid extra.
Those that pick up early save themselves some money AND get the extra time with their child while I still make the same income I made previously when simply allowed open to close attendance.
I will PM you my rate sheet and the letter I used to "sell" parents this concept.- Flag
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