Advertising in The Form of Donations- Tacky?

Collapse
X
 
  • Time
  • Show
Clear All
new posts
  • Baby Beluga
    Daycare.com Member
    • Aug 2014
    • 3891

    Advertising in The Form of Donations- Tacky?

    A child in my neighborhood is on the advisory board for the local children's hospital. Her goal for the month of April is to collect coloring books for children who are in isolation care. I plan to donate regardless, but what is the protocol for advertising in the coloring books?

    I thought maybe putting a sticker on the book that says something like "proudly donated by Baby Beluga's child care 555-555-5555." Is that tacky/insensitive or acceptable?
  • Thriftylady
    Daycare.com Member
    • Aug 2014
    • 5884

    #2
    Originally posted by Baby Beluga
    A child in my neighborhood is on the advisory board for the local children's hospital. Her goal for the month of April is to collect coloring books for children who are in isolation care. I plan to donate regardless, but what is the protocol for advertising in the coloring books?

    I thought maybe putting a sticker on the book that says something like "proudly donated by Baby Beluga's child care 555-555-5555." Is that tacky/insensitive or acceptable?
    Gosh I don't know. I see it both ways. I can't decide .

    Comment

    • Sunchimes
      Daycare.com Member
      • Nov 2011
      • 1847

      #3
      I'm not sure it's actually tacky, but it's a thin line. I think it feels this way because kids in isolation aren't really your target audience. Personally, I'd be concerned that someone would think you were grasping instead of generous. But, I'm oversensitive.

      Comment

      • Unregistered

        #4
        You could always put little stickers that say"wishing you well from the kids and staff at xxxxx daycare".

        Comment

        • Thriftylady
          Daycare.com Member
          • Aug 2014
          • 5884

          #5
          Originally posted by Unregistered
          You could always put little stickers that say"wishing you well from the kids and staff at xxxxx daycare".
          That sounds much better!

          Comment

          • Unregistered

            #6
            Originally posted by Unregistered
            You could always put little stickers that say"wishing you well from the kids and staff at xxxxx daycare".
            Very tacky and you won't be reaching your target audience. You do charity to help others, not yourself. If someone was helping you, would you want them to do it to get customers? I would feel objectified. As a parent I wouldn't care for it.

            Comment

            • Unregistered

              #7
              Originally posted by Unregistered
              Very tacky and you won't be reaching your target audience. You do charity to help others, not yourself. If someone was helping you, would you want them to do it to get customers? I would feel objectified. As a parent I wouldn't care for it.
              I guess as a parent I would think, wow how thoughtful of those people. Guess it's all perspective.

              Comment

              • Thriftylady
                Daycare.com Member
                • Aug 2014
                • 5884

                #8
                Originally posted by Unregistered
                I guess as a parent I would think, wow how thoughtful of those people. Guess it's all perspective.
                I wouldn't have an issue with it either.

                Comment

                • laundrymom
                  Advanced Daycare.com Member
                  • Nov 2010
                  • 4177

                  #9
                  I see no difference in sponsoring a team or giving money to a shelter. I would say
                  "Donated with love from xyz childcare. We go you are feeling better soon. "

                  Comment

                  • spedmommy4
                    Daycare.com Member
                    • Mar 2015
                    • 935

                    #10
                    Originally posted by Unregistered
                    I guess as a parent I would think, wow how thoughtful of those people. Guess it's all perspective.
                    This is my perspective as well. My son received an amazing bag of donated gift items when he had surgery at Shriners a few months ago. I don't know who donated those items but, if a business donated things to a good cause that touched my life, I would check them out.

                    Comment

                    • Josiegirl
                      Daycare.com Member
                      • Jun 2013
                      • 10834

                      #11
                      I'm torn on this. I have donated children's books to the library and had them put in stickers with my daycare name on it. I've done those dollar signs, donating to different causes that they put up in grocery store windows on occasion and put my dc name on it. I don't really see it as tacky per se, but like someone said, grasping maybe?
                      We all have our own opinions and that's mine. But I'm not sure, it could be received differently depending on who sees it and how they take it.
                      If you don't need to actively advertise maybe just give anonymously or ask the person who is running this thing.

                      Comment

                      • Baby Beluga
                        Daycare.com Member
                        • Aug 2014
                        • 3891

                        #12
                        Originally posted by spedmommy4
                        This is my perspective as well. My son received an amazing bag of donated gift items when he had surgery at Shriners a few months ago. I don't know who donated those items but, if a business donated things to a good cause that touched my life, I would check them out.
                        This was my original thought as well. But then I second guess myself because I could also see how a parent might be offended. I like the wording "donated with love from xyz childcare. We hope you are feeling better soon." Much better then my own original wording though.

                        Children actively in the children's hospital are not my target audience, but I know many families who have a child at the children's hospital and have other children in care who ma need care. I (thankfully) am not actively looking to enroll but do need to work on getting name out there more and would like to start a waiting list.

                        Comment

                        • sleepinghart
                          Daycare.com Member
                          • Oct 2013
                          • 293

                          #13
                          Originally posted by Baby Beluga
                          A child in my neighborhood is on the advisory board for the local children's hospital. Her goal for the month of April is to collect coloring books for children who are in isolation care. I plan to donate regardless, but what is the protocol for advertising in the coloring books?

                          I thought maybe putting a sticker on the book that says something like "proudly donated by Baby Beluga's child care 555-555-5555." Is that tacky/insensitive or acceptable?
                          With regard to whether this sort of marketable donation is right or wrong, I guess it might just come down to a matter of opinion and all I can do is give you mine. Many, many businesses do just what you are thinking of doing all the time. For example- How many times have you saw an ad like this-"For every product of ours you buy we will donate 5% of the proceeds to charity"? Another example- a winemaker donates several free bottles of wine to be served at a charity event which in turn creates "buzz" around their product and will likely cause sales to increase, or a company sponsors/donates $$ to the same cause and in return he gets mentioned in the nights program, right beside the winemaker maybe- "Special thanks to ABC Company(our areas best in business!)". And of course the 'mention/thank you' also serves as a great advertisement.

                          To me, donating is donating period; I don't care if your donation also benefits you somehow. I like to think that most of these people/businesses would have donated to the cause anyway, even if they did not get something in return. So no, the fact that your donation benefited you in some way does not turn me off as a consumer, nor does it take away from your good deed. Regardless of what they may receive in turn, everyone still has a choice and they ultimately chose to give when they could of simply said no, and that's good enough for me. It's a positive in my eyes, and I am likely to patronize these businesses who donate more often.

                          I see no problem with putting a sticker or some sort of ad on the coloring books or anything else you donate. And though the children are in isolation, I think more people will see them than you realize. ...All just MHO's of course.

                          Comment

                          • SquirrellyMama
                            New Daycare.com Member
                            • Mar 2012
                            • 554

                            #14
                            I would do as someone else suggested and just put "wishing you well from the kids and staff at xxxx daycare". Have your dc kids help pick out the books. Maybe ask each family to donate a book to get everyone involved.

                            Don't put your phone number on it. That's more grasping than donating.

                            Kelly
                            Homeschooling Mama to:
                            lovethis
                            dd12
                            ds 10
                            dd 8

                            Comment

                            • Thriftylady
                              Daycare.com Member
                              • Aug 2014
                              • 5884

                              #15
                              Originally posted by SquirrellyMama
                              I would do as someone else suggested and just put "wishing you well from the kids and staff at xxxx daycare". Have your dc kids help pick out the books. Maybe ask each family to donate a book to get everyone involved.

                              Don't put your phone number on it. That's more grasping than donating.

                              Kelly
                              Still like this approach and agree with not using a phone number. If they wanted to find you, in this day and age they could look you up.

                              Comment

                              Working...