It's great that you have a site. It wasn't "eye catching" though. I started to read through it, but it was too long. Most of it was rules and most it should be in your contract, not the handbook of policies. You have some double spacing where you should create paragraphs so I don't have to always scroll down and down to continue to read. I would recommend you create more links/categories to make it appealing online to look at. You don't need everything word for word with all the specific rules online necessarily either. The Online advertising is to catch a new customer and shouldn't be only for those enrolled checking to see what the policies are....get what I mean? Sometimes if you google for other daycares in your area or even your state for daycare websites it will show you what your competition is.
Actually, from everything I've read the contract should not have all that information in it. Policies should have the information I listed. I plan to also print it as a handout, but I figured if people saw the website first, they could be more specific with their questions.
Contracts need to include anything related to money and time. You can do it how you want, but it seemed really long. You could create a sample menu page or a sample schedule page on your website. Adding pictures does a lot too.
You can also list your daycare on daycarematch.com. Most of my families are my neighbors (it's amazing how much you get noticed when you are taking your DCKs to the park and actually playing with them vs sitting on the benches and watching
About your website -
1) I would definitely add pictures of your space. I know you mentioned that it's a bit boring, so maybe do the pictures of the kids doing an activity (fingerpainting, playing in the backyard, dressedup in costumes, etc.)
2) You mentioned organic and no tv. DEFINITELY point that out! Do a separate tab Daily Schedule and Menu. Maybe start it off with a summary about how important you feel a healthy balanced meal is. Not sure how you would include the no tv part, but I would make sure you mention that. I am by no means a no tv mom, but I rarely have the DCKs watch tv (maybe 30min every few months) and that is something that would get my attention
3)Do another section called 'About me' and include a picture of yourself and a little summary about yourself.
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