Direct Mail Campaigns

[renodeb]

Has anyone here ever used a direct mail list to get the word out about your daycare? I run a small dc only licensed for 6 kids but I need to fill a couple of spots and I'm not getting any calls.
Deb

[Thriftylady]

I had thought about it because I am not getting calls either. But I think it sounds pricey and maybe looks a little desperate? I dunno.

[renodeb]

I thought the same thing but truthfully I'm starting to fell a little desperate!
Deb

[daycare]

I thought the same thing but truthfully I'm starting to fell a little desperate!
Deb

I would advertise every where you can online for free so that you come up in search engines.

Mail campaigns usually have a return rate of about 1% so imagine how many you would have to send out to get a bite.

Do you have a FB page? I've advertised through there a bit and it's worked quite well so far. Only spent $38.00

[Thriftylady]

I would advertise every where you can online for free so that you come up in search engines.

Mail campaigns usually have a return rate of about 1% so imagine how many you would have to send out to get a bite.

Do you have a FB page? I've advertised through there a bit and it's worked quite well so far. Only spent $38.00

So you have found paying for Facebook advertising to work?

[renodeb]

Good point. Yes I do have a fb page.
Deb

[Blackcat31]

Vista print offers a direct mailing option. You tell them the criteria you are looking to target (families within 20 miles of you that have children under age 10 for example) and the compile a list of addresses and people that meet those search parameters.

I've heard good things about it and know some providers that have had good luck using this option but I suppose it depends on how metro your area is...kwim?

If you are interested in checking it out, you can find the details here

[renodeb]

Thanks for the tip on vistaprint. That's who I order my business cards from.
Deb

[laundrymom]

I posted an upbeat, short and effective post to my local garage sale fb sites. I touched on my small group, my trainings and my general location.
With a disclaimer at the bottom
"Admin:: Delete if not allowed"

It seems to be working out and is so fast.

[daycarediva]

Vista print offers a direct mailing option. You tell them the criteria you are looking to target (families within 20 miles of you that have children under age 10 for example) and the compile a list of addresses and people that meet those search parameters.

I've heard good things about it and know some providers that have had good luck using this option but I suppose it depends on how metro your area is...kwim?

If you are interested in checking it out, you can find the details here

I do a mailing every spring to gain new enrollments for Sept, new drop in-s, new infants for my waiting list. Works GREAT. I spend about $75 for 100 families, and the vistaprint mailings keep track so you never mail to the same house twice.

[renodeb]

I love vistaprint but I couldn't find where you put the criteria in and stuff. I wanted the postcards to match my business cards but I'm not sure I can figure that out.
Deb

[Blackcat31]

I love vistaprint but I couldn't find where you put the criteria in and stuff. I wanted the postcards to match my business cards but I'm not sure I can figure that out.
Deb

Once you design the postcard, the second step is where it asks for the criteria you want to use for filtering out which families/who to end the mailings too. I've had good luck with calling Vista Print and talking to their customer service reps. They are very helpful.

[renodeb]

Thanks, upon closer examination I was able to figure that out. I have never done a mailing before, what kind of info should I put on it. I don't want to appear to disparate although i'am ! So far I just have my dc name, my name and contact info. Should I put my address? Email? How many openings?