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I just wanted to touch on something you said about advertising daily on social media and craigslist. I would keep your social media postings limited to once a day and ask close friends and family members that live in your city/area to like and share your posts. Anything more can give off a "spammy" feel. The more likes and shares you get the more people will see that post.
Also on craigslist I'd refrain from reposting an ad every day. I'd make one post and then "repost" the same ad every other day (I think that's the soonest that craigslist allows you to do it). Adding a new post every day can look "spammy" too and people tend to start ignoring posts like that. It can also look "desperate".
I'd also think about doing some activities or something with your own child and take pictures (you can crop faces out of the shot) and take photos of your play space etc. to add to your posts and ads.
If you have some sort of word processing program or editing program (Word, Publisher, Photoshop etc) I recommend making a cute and creative flyer that goes with your business theme and adding some quick info about what you provide. Make it special and save it both as an image and as a PDF file and attach it to all of your social media posts and craigslist ads.
If you haven't done it already I'd think about making at least a website with some general information about your daycare. Add a link to all of your posts and ads. Making a 5 page website is free (it will have ads and banners on it) and the site editing programs are pretty easy to use.
I'm sure a lot of us here can give you ideas and help.
Also feel free to post screenshots of your posts and a link to your craiglist ads so we can take a look and offer suggestions ... we'll be nice and give you good creative criticism, I promise
lovethis.
Here's an example of my Flyer that I post to my ads. It gives general information and embed it in my craigslist ad ... the ad itself gives the information about what openings I have but I don't put it on my flyers so I don't have to keep changing the flyer.
Here's a link to my website. Mine started as 5 pages and after a couple of years I decided to pay for no ads and I can add as many pages as I want. It has grown a lot in the last several years.
http://myhelpinghandschildcare.webs.com/
Also on craigslist I'd refrain from reposting an ad every day. I'd make one post and then "repost" the same ad every other day (I think that's the soonest that craigslist allows you to do it). Adding a new post every day can look "spammy" too and people tend to start ignoring posts like that. It can also look "desperate".
I'd also think about doing some activities or something with your own child and take pictures (you can crop faces out of the shot) and take photos of your play space etc. to add to your posts and ads.
If you have some sort of word processing program or editing program (Word, Publisher, Photoshop etc) I recommend making a cute and creative flyer that goes with your business theme and adding some quick info about what you provide. Make it special and save it both as an image and as a PDF file and attach it to all of your social media posts and craigslist ads.
If you haven't done it already I'd think about making at least a website with some general information about your daycare. Add a link to all of your posts and ads. Making a 5 page website is free (it will have ads and banners on it) and the site editing programs are pretty easy to use.
I'm sure a lot of us here can give you ideas and help.
Also feel free to post screenshots of your posts and a link to your craiglist ads so we can take a look and offer suggestions ... we'll be nice and give you good creative criticism, I promise
lovethis. Here's an example of my Flyer that I post to my ads. It gives general information and embed it in my craigslist ad ... the ad itself gives the information about what openings I have but I don't put it on my flyers so I don't have to keep changing the flyer.
Here's a link to my website. Mine started as 5 pages and after a couple of years I decided to pay for no ads and I can add as many pages as I want. It has grown a lot in the last several years.
http://myhelpinghandschildcare.webs.com/
I use weebly for free website. They don't limit pages plus I have two a active sites. (one for dc and one for other things)
Op - If you use care.com or sittercity, you just to know there are scammers on there and if it sound to good it most likely a fake ad.
Some people find great families on there, I haven't. Some find sittercity to have more for their area, others say care does.
Most of my calls come from our state website or referrals from other dc in the area. I purposely have meet other providers to get the word out. I carry biz cards with me where ever I go, just incase I meet someone or run in to a friend, or a at a biz that having a biz card drawing (some places do this and give away a free lunch or gift certificate to promote their biz but it also promotes you when you win)
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