Do You Charge Higher Rates Then Most?

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  • Calikate
    New Daycare.com Member
    • Dec 2013
    • 40

    Do You Charge Higher Rates Then Most?

    Hi everyone! Do any of you charge on the higher end for your rates? Maybe you offer special things or other high end options for parents? If you are on the high end for your area did you have a hard time filling spots? What was the reaction from clients? Thank you!!!!!!!!
  • nothingwithoutjoy
    Daycare.com Member
    • May 2012
    • 1042

    #2
    I am one of the most expensive in my area (less so, over the years, as I haven't raised my rates since I opened, but still...). Worthy wages are very important to me, and I am not willing to subsidize child care by earning a poverty income or only being able to afford what I do because of my partner's job. I pulled it off with confidence in my abilities (I've been teaching for 20 years and I'm quite good at it), documentation of my work to share with incoming families, and word of mouth. I think what I offer is well worth the money, but I don't go to extremes to try to convince parents of it; I trust that they will see the value in what I do or go elsewhere.

    The only downside I've found is that I tend to only get part-time families. I've come to see that those who are willing to pay a premium for child care are usually willing to do so because they value early childhood highly...and so they are often also the ones who want to be with their children in those years. Most of my families are self-employed and enroll their kids only 2 or 3 days per week. I have a mix of wealthy families who can send their kids here full time and families who struggle to afford it, but consider it their top priority and so make it work.

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    • NightOwl
      Advanced Daycare.com Member
      • Mar 2014
      • 2722

      #3
      I am one of the most expensive in my area. I have a degree in ECE and a Certificate in Child Psychology, 13 years of experience, dozens of references, and we have a rockin' playground. I don't necessarily DO anything special, I offer a creative curriculum with child-lead activities, which lots of people do. But I find that I rely on my education often when planning activities and I have a lot of insight into their little heads because of the psychology work. The parents recognize that and appreciate it.

      There are people who hear my prices and instantly move on, but $$$ is obviously their top priority, not environment. The families I have now value early childhood as an important time developmentally and they are fine with paying a little more to get that quality. For those who struggle with the cost, they find ways to make it work. They cut corners elsewhere, not on their child's care.

      It sometimes takes a little longer to fill an opening, but I look at it as a weeding out process. It's very important to me that the new child AND the parents mesh well with my existing families. And the ones who only ask about cost and move on probably wouldn't be a good fit anyway.

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      • nannyde
        All powerful, all knowing daycare whisperer
        • Mar 2010
        • 7320

        #4
        Absolutely. Space, one to four adult to child ratio, organic food, daily walk, and organic menus. No tablets or battery toys, deep sleep, proximal supervision during all times the child is up.
        http://www.amazon.com/Daycare-Whispe...=doing+daycare

        Comment

        • Calikate
          New Daycare.com Member
          • Dec 2013
          • 40

          #5
          Thank you!!!!! I'm planning to price higher then most homes daycares in my area, but I'm confident in what I'm bringing to the table. One question what is "deep sleep" thank you!

          Comment

          • nannyde
            All powerful, all knowing daycare whisperer
            • Mar 2010
            • 7320

            #6
            Originally posted by Calikate
            Thank you!!!!! I'm planning to price higher then most homes daycares in my area, but I'm confident in what I'm bringing to the table. One question what is "deep sleep" thank you!
            2.5 hour nap where EVERYONE sleeps every day thru the entire nap
            http://www.amazon.com/Daycare-Whispe...=doing+daycare

            Comment

            • Unregistered

              #7
              I am closer to what the centers charge in our area,however I offer more than more than some family daycares. Organic food,curriculum,field trips,low ratio,natural playground and more of a montessori/waldorf learning environment.Most home daycares charge $130-$150/week for dull time and $25/$30 day for part time. I charge $185/week for full time and $40/day for part time. I am always full with a two year wait list.

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              • TwinKristi
                Family Childcare Provider
                • Aug 2013
                • 2390

                #8
                I charge on the higher end of average. Some charge more but of the home daycares I am high. We live in a high COL area. I have had some people say I'm too much or they found someone cheaper but I would rather that be the case. I am currently full with a waiting list and new babies enrolling when infant spots open so my rate isn't unreasonable.

                Comment

                • midaycare
                  Daycare.com Member
                  • Jan 2014
                  • 5658

                  #9
                  I opened this year and started on the low range for my area. I didn't realize I was low. Some home daycares are cheaper, but I'm not sure of the quality of care they provide.

                  Centers are significantly more expensive.

                  I've been raising my rates with each new client. No one seems to mind. I will end up on the high end with more and more that enroll, but I don't think it will be a problem.

                  Comment

                  • Annalee
                    Daycare.com Member
                    • Jul 2012
                    • 5864

                    #10
                    Originally posted by Calikate
                    Hi everyone! Do any of you charge on the higher end for your rates? Maybe you offer special things or other high end options for parents? If you are on the high end for your area did you have a hard time filling spots? What was the reaction from clients? Thank you!!!!!!!!
                    I charge within $5-$10, give or take either way, from the daycares around here, BUT I charge 52 weeks a year taking all holidays, vacations, professional days and personal days, not to mention emergency days.....this is a big decision for my clients because there is NO daycare in my area that charges when the child isn't in attendance..my clients must pay me regardless.....I stay full but there are many clients that pass me by where money talks louder than their child's care!

                    Comment

                    • bananas
                      Daycare.com Member
                      • Apr 2014
                      • 42

                      #11
                      Originally posted by nannyde
                      Absolutely. Space, one to four adult to child ratio, organic food, daily walk, and organic menus. No tablets or battery toys, deep sleep, proximal supervision during all times the child is up.
                      We're very similar. I take my kids out daily, each gets their own separate bedroom to sleep in with their own white noise machines and all equipped with noise and/or video monitors, zero battery operated toys, Montessori-based approach, and 4:1 ratio I also have purchased each child a $300 Diono Radian RXT carseat and extend rear-face them. I run about $10 more per day than the average daycare, but daycare and the cost of living is VERY high in my area in general. I have a LONG waiting list.

                      Comment

                      • Play Care
                        Daycare.com Member
                        • Dec 2012
                        • 6642

                        #12
                        Yes, I do.

                        The only special thing I offer is transportation to "real" preschool. This works well as it attracts the age group I prefer.

                        A lot of things mentioned here would not allow me to charge higher rates - in my area parents need to SEE the additional service.

                        Comment

                        • DaveA
                          Daycare.com Member and Bladesmith
                          • Jul 2014
                          • 4245

                          #13
                          I charge the county average for care, which means I'm high for my town. I also haven't raised rates in 3 years, so a rate increase this Jan is very likely to put it back in line with the county.

                          I do a lot outside the classroom with the kids: we are on the go at least 2-3 times a week. That and during the day the kids do a lot more than decide on Disney Vs Nick, which seems to be the overriding curriculum for several homes I have taught CPR/ First Aid for over the years.

                          Comment

                          • Blackcat31
                            • Oct 2010
                            • 36124

                            #14
                            I charge a higher rate than most child cares in my area.

                            I've been in business longer than most and have a 4 star (max stars) rating.

                            I also offer things that a majority of cares in my area do not offer.

                            My rates are also dependent on the parents needs (hours/pick up times) which MOST parents have raved about as that leaves the over-all cost of child care in their hands.

                            Comment

                            • Annalee
                              Daycare.com Member
                              • Jul 2012
                              • 5864

                              #15
                              Originally posted by Blackcat31
                              I charge a higher rate than most child cares in my area.

                              I've been in business longer than most and have a 4 star (max stars) rating.

                              I also offer things that a majority of cares in my area do not offer.

                              My rates are also dependent on the parents needs (hours/pick up times) which MOST parents have raved about as that leaves the over-all cost of child care in their hands.
                              The "stars" here needs to find a way for parent education on them....The stars program (QRIS) has been here since 2001-02 and clients STILL DO NOT know what it is nor do they appear to care! Plus, many providers have begun playing the game for assessment day to get their stars to appease QRIS/state but have NO intention of performing those unrealistic rituals daily. I explain my report card during my interview but rarely do clients even respond to it!

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