Hello! I'm new here and new to in home daycare. I've been open for about a month and a half and still have no children in care. We have conducted a handful of interviews that haven't produced much. In general, we consistently find that most people are looking for a lot for nothing (no surprise, right?). Most of our interviews so far have come from our postings on craigslist. Our ads usually pump us up, boasting all we have to offer (dedicated childcare room, preschool curriculum, food program, etc.), and photos. So far, parents seem to want childcare that bends to their schedule and expectations for much lower cost than average for where I live.
For those of you who advertise regularly on CL, how do you word your advertisements? I feel like our marketing/advertising has something to do with the kind of families we are getting interest from. I really want this to work out, but am so frustrated with the outcome so far. Help?
For those of you who advertise regularly on CL, how do you word your advertisements? I feel like our marketing/advertising has something to do with the kind of families we are getting interest from. I really want this to work out, but am so frustrated with the outcome so far. Help?
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