What Else Can I Do!?

Collapse
X
 
  • Time
  • Show
Clear All
new posts
  • TwinKristi
    Family Childcare Provider
    • Aug 2013
    • 2390

    What Else Can I Do!?

    I NEED to get more kids or I'm not going to be able to stay open.

    I currently have a 2yr old of my own and a 2yr old DCB but only contracted 3 days a week T-W-Th but sometimes more, 7am-4pm. I also have a SA DCB after school 1:30/2:45 to 5:30pm M-F. This brings in about $1000/mo, then add the FP and it's about $1400. This just won't work, plus it leaves Mon & Fri empty until schools out. While this is nice because I can get a few things done with just my DS, I would rather be working! I've had an ad on CL for 4 months now. http://sfbay.craigslist.org/nby/kid/4265036622.html I'm also registered with out R&R agency and get calls occasionally and plan on calling my contact and see if I can change some info the get more calls (hours, ages, etc) I paid for 3 mos for a listing on this site, Yelp, I have business cards I have given out to friends to share and have a long list of good references which NO ONE has ever called, even 3 families who've chosen me as their DCP. I was full until Aug which tripled my income but 3 families left all within 3 mos which really changed things. All left for various reasons, none negative. I can't advertise at our Ped's office or dentist office. I can't advertise at the school, I offered to advertise at a couple preschool for perhaps younger sibling referrals but it's too much of a conflict of interest. I was planning on trying the flyer idea with the little pocket for cards so I can refill them instead of putting up another. I have maybe 3-4 places I may be able to put a sign up; Our church which has a preschool and my target would be an alternate for the days they're not at preschool and younger siblings, a local maternity/newborn photog I've worked with in the past and thought could target the market for professional parents expecting or with a newborn, the 2 local consignment shops targeting 0-4.
    I have considered using this slow time to take classes online and get some ECE credits under my belt and perhaps find work at a preschool once my baby is in school, so 3.5yrs. but I don't know how long the SA job will last, at least through June but then what? Then I'm down another 50% in income between tuition and FP. Then I may as well be license-exempt and then he's almost 2.5 so in 2-3 yrs he'll be in a preschool or kinder I'm sure.
    Any suggestions? Anyone just not be able to stay busy? I'm really stressing out.
  • cheerfuldom
    Advanced Daycare.com Member
    • Dec 2010
    • 7413

    #2
    Why not do all those extra advertising options first and give it a couple more weeks? Have you checked to see if local providers or moms groups are on FB and will let you post an ad? Are there any additional places you can put up a flyer such as gas stations, the library, kids stores/gyms/chuckecheese type places? It sounds like you have some options and I would exhaust all those before going on to the next step. If you have to make a certain income, I wouldn't worry about possibly closing the daycare in the future. Just do what you need to do. That may mean putting your youngest in daycare or preschool but perhaps you can get a job at the same place. That would be another option!

    Comment

    • melilley
      Daycare.com Member
      • Oct 2012
      • 5155

      #3
      I like your ad! Maybe you could put some pictures in it to stand out? It sounds like you are doing a lot to find clients!

      Maybe you could do a website.? I had a few calls and/or emails from people who found my website.

      I have been trying to fill a spot since Sept.! I had an ad up for 3 months and took it down for the holidays. I had gotten a few calls from it, but always for the wrong age. Luckily I got a personal reference and have a baby starting in Feb.!

      I think that it's a slow time in general for people to find care. There were a couple of threads about this about a month or so ago and it seems like a lot of people were having a hard time finding families.

      Sorry I don't have any other ideas!

      Comment

      • Soccermom
        Dazed and confused...
        • Mar 2012
        • 625

        #4
        How long have you been open?

        Comment

        • Laurel
          Daycare.com Member
          • Mar 2013
          • 3218

          #5
          My provider friend always gets children by just seeing people in stores/restaurants/supermarkets, etc. and starting up a conversation. She'll say how cute the baby is and she has the gift of gab. I've always been a little shy to do that but it seems to work very well for her. She has her cards in her purse.

          I have also put my price on CL and had it a bit lower than other licensed providers to get people in. You can raise it later but I figure a little less is better than none.

          Laurel

          Comment

          • TwinKristi
            Family Childcare Provider
            • Aug 2013
            • 2390

            #6
            Well I've been doing license-exempt care on and off since 2006 and then worked at a high end fitness center Playcare dept for almost 2yrs and then had my baby and started doing license exempt care again for 2 diff families on diff days and also worked at my friend's daycare until Aug 2012. But I have only been licensed for Dec 2012. I had a baby start in mid-Aug 2012 who's mom decided to stay home after 4wks. Then another mom did the same thing last Aug after 4wks. I turned down like 3 people in that time and didn't even think to offer a waiting list. I've had maybe 5 emails from CL, 5 calls, 3 interviews and none worked out.
            I'm definitely going to try and see where I can advertise. A lot of places don't want to because of the liability of the association and if God-forbid I'm some nutjob and the parents get mad at the business who allowed me to advertise. Lame. Our Ped's office used to but then changed to another group and they don't allow 3rd party advertising like he used to when he was independent. It would have been a great place to advertise too. Same with the Ped dentist. I don't think any city/gov't offices will let you either around here.

            Comment

            • TwinKristi
              Family Childcare Provider
              • Aug 2013
              • 2390

              #7
              I also offered a free week of care (applied after 4th week of care) and thought about a finders fee for friends/family of like $50, same thing as above, after 4th week of care. I have to join the mothers club if I want to advertise but 2 friends have put my info there and I got a drop-in out of it. If I join it's like $36/yr plus I have to volunteer so many hours a year. I did it before but for Tupperware & dh's business. I may just bite the bullet and join. :-/

              Comment

              • cheerfuldom
                Advanced Daycare.com Member
                • Dec 2010
                • 7413

                #8
                have you thought about adding pictures to your CL ad?

                Comment

                • sharlan
                  Daycare.com Member
                  • May 2011
                  • 6067

                  #9
                  I'm in the same boat. My area is so saturated with home daycares that nobody is at capacity. I've spent $$$ on ads everywhere I could think of with no luck. I even advertised on a local restaurant's menus and didn't receive a single call in 14 mos.

                  I advertise daily on CL and might receive one call a month. I'm sure part of them are other providers wanting to know my rates.

                  Comment

                  • CrackerJacks
                    New Daycare.com Member
                    • Nov 2012
                    • 260

                    #10
                    My local mothers club allows non members to pay for monthly ad space in their newsletters. Does yours have that?

                    Comment

                    • TwinKristi
                      Family Childcare Provider
                      • Aug 2013
                      • 2390

                      #11
                      ^^ yes actually it does! I should find out how much it is because that may be a better idea! There's another local magazine but it's all over the county and really only need local ads.
                      The reason I haven't added pics is that I don't want to post pics of the kids and I don't want to blur them out because that's weird. I tried to find fun pics from the back or something but can't really find the right ones.

                      Comment

                      • MarinaVanessa
                        Family Childcare Home
                        • Jan 2010
                        • 7211

                        #12
                        I agree that perhaps you should try making a website. You don't need anything fancy or expensive. Just something fun and informative. There are several website hosting sites that offer a free website with a limited number of pages but since I use webs.com ill talk about them. Webs.com gives you 10 free pages to work with and you can do a lot with that. That's more than enough to have a home page, info about you and your daycare, an enrollment page, a contact page etc. Their website designing program is super easy to use and is drag and drop. It's totally user friendly.

                        Most people nowadays use the internet to find about services and products. They like knowing as much information beforehand as they can get before going out and trying or buying something. A website link in your CL ads can take them to your website and give more information about your program and draw people in.

                        Your ad is nice, and don't take this in a critical way but I read tons of ads like it on CL all of the time. I would try something to make your ad stand out like making a flyer on your word program that was colorful and eye catching that gave more info like hours, benefits/features and gave info about what was different about your daycare. As in, why should people pick your daycare? What makes you better than the next ad? I would then save your flyer as an image and include it in your CL ad. Make your dream flyer and instead of printing it, post it for free on CL.

                        I'd also add photos. If you don't want to add pictures of the daycare kids faces then don't. Play a game, invite the children to play with different toys and have them participate in appealing activities that you normally do and take a photo from the back or zoom in to crop out their faces and focus on their hands and the activity. Or you can also take photos of your space and toys to show something positive about it such as educational. People are very visual and photos get our attention.

                        Here is an example of my CL ad (back in November) and my website. Keep in mind that my website started off with 10 free pages and for many years that was enough for me. I didn't upgrade to a paid subscription until a couple of years ago because FREE worked for me for that long.

                        My Craigslist Ad
                        My Website

                        Comment

                        • mountainside13
                          Daycare.com Member
                          • Jan 2014
                          • 777

                          #13
                          I had the perfect ad out and was doing everything you described! I wasn't getting any calls or emails. So I decided to try and put out a very general ad that I had an opening. It said: 1 opening available x/xx/xx for infant to 5 years old. High quality care at an affordable rate.

                          I got 7 emails out of that ad and 0 on my great ad. 5 interviews later and I filled the spot in a week. I would give it a try. I don't know why the general ad worked better but I did.

                          Comment

                          • Cat Herder
                            Advanced Daycare.com Member
                            • Dec 2010
                            • 13744

                            #14
                            Originally posted by mountainside13
                            I had the perfect ad out and was doing everything you described! I wasn't getting any calls or emails. So I decided to try and put out a very general ad that I had an opening. It said: 1 opening available x/xx/xx for infant to 5 years old. High quality care at an affordable rate.

                            I got 7 emails out of that ad and 0 on my great ad. 5 interviews later and I filled the spot in a week. I would give it a try. I don't know why the general ad worked better but I did.
                            Fewer words = Easier to Read and less intimidating for newer parents.

                            I also add my rates in to prescreen calls.

                            Same applies to Handbooks and Contracts
                            - Unless otherwise stated, all my posts are personal opinion and worth what you paid for them.

                            Comment

                            • TwinKristi
                              Family Childcare Provider
                              • Aug 2013
                              • 2390

                              #15
                              Well that's definitely a quicker method than the website, I definitely want to make one though! I just figured it was a waste of money. What about photo releases from parents on pics? I only have 2 boys here now and I know both would probably be ok but I have tons of pics of the other 2-3 who've left. :-/

                              Comment

                              Working...