Our new ads

[Meeko]

http://youtu.be/gaEdPJqYtKY

http://youtu.be/kJEh455m1Zg

http://youtu.be/WGTXu1s6dI4

So far, no stupid "star" ratings as a blanket comparison.

We can enter information on the web site including a marketing page where we can post photos and our own information. Then we can choose which indicators we want to highlight. For example we can "push" play-based care as opposed to a strict curriculum. So parents can choose the type of program. We can fill in as much or as little as we like and make notes for the parent to read. So far, so good. Many of us were VERY worried when the state said they were going to roll out a rating-type program. This seems reasonably fair so far.

I'm really hoping it stays this way and not try to make us all cookie-cutter daycares. I like the idea of being able to highlight MY strengths and that I am not being compared to other daycares by exactly the same formula.

Well done Utah! They have been running these on TV and YouTube a lot.

[Blackcat31]

Woo Hoo Utah! What nicely done ads!!

If MN gets too crazy about regulating private daycares, I know where I'll be moving!

[Oneluckymom]

It doesn't seem so bad. I'm hoping it stays that way...for you guys.

It was a nice commercial...I watched the first one.

[preschoolteacher]

I liked those commercials a lot! Very nice. I wish MN had something like that.

Seems like around here these days, private day cares are getting a bad reputation. There was a recent news story on MPR (MN Public Radio) interviewing the guy who wrote that article called The Hell of American Daycare and the interviewer actually said something along the lines of "'parents choose home day cares because they can't afford a center." It made me cringe.

She also kept referring to home day cares as being in apartments... she said apartment several times even though the daycare providers they were talking about all actually operated out of homes. Now, nothing against apartments, they are fine. But I think the real reason she kept saying apartment is because she was imagining a home daycare must be in a "bad" side of town, where "poor" people live, and of course this must be an "apartment" and not a house. Sigh....

I'd love some positive commercials like that here.