Advertising for Open Spots?

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  • HappyPennie
    Daycare.com Member
    • Dec 2011
    • 51

    Advertising for Open Spots?

    So I have recently had 3 daycare spots open up and want to advertise for them. I was wondering what forms of advertising you all use (if any) besides the usual ad in the paper. I really want to get the word out, as this puts a big financial burden on my family. Any suggestions are welcome! Thank you in advance
  • sharlan
    Daycare.com Member
    • May 2011
    • 6067

    #2
    I have had more calls from Craigslist than anywhere else.

    Comment

    • Patches
      Daycare.com Member
      • Dec 2012
      • 1154

      #3
      Originally posted by sharlan
      I have had more calls from Craigslist than anywhere else.
      Ditto to this^

      Comment

      • blandino
        Daycare.com member
        • Sep 2012
        • 1613

        #4
        If you don't have a Facebook page for your daycare, it's really given me a lot of business. Mostly referrals from past & current clients, but they still contact me through our FB page. Just invite everyone you want to, and it will get your page out there and seen.

        And CRAIGSLIST !! More than 50% of my current clients are from CL.

        Comment

        • daycare
          Advanced Daycare.com *********
          • Feb 2011
          • 16259

          #5
          I have my information in everything you can think if

          And all for free

          Yellow pages
          Yahoo local
          Yext
          Yelp
          Yellow bot
          Manta
          LinkedIn
          Google
          Daycare match
          Mom trusted
          Angie's list
          Bloglines
          Merchantcircle
          Map quest
          Daycare bear
          All about day care
          Daycare.com
          City squares
          Craig's list

          I do not have a Facebook or any form of social media.
          I only have my website.

          I'm sure I forgot some, but as mentioned before all of those were FREE

          Comment

          • apick
            Daycare.com Member
            • Dec 2012
            • 30

            #6
            Originally posted by daycare
            I have my information in everything you can think if

            And all for free

            Yellow pages
            Yahoo local
            Yext
            Yelp
            Yellow bot
            Manta
            LinkedIn
            Google
            Daycare match
            Mom trusted
            Angie's list
            Bloglines
            Merchantcircle
            Map quest
            Daycare bear
            All about day care
            Daycare.com
            City squares
            Craig's list

            I do not have a Facebook or any form of social media.
            I only have my website.

            I'm sure I forgot some, but as mentioned before all of those were FREE
            Wow thank you for the additional ideas I didn't know about most of these! I also get tons of calls from Craigslist.

            Comment

            • Lucy
              Daycare.com Member
              • Jan 2010
              • 1654

              #7
              Yellow Pages is free??? I thought you had to pay to have your business in the yellow pages??

              Comment

              • daycare
                Advanced Daycare.com *********
                • Feb 2011
                • 16259

                #8
                Originally posted by Lucy
                Yellow Pages is free??? I thought you had to pay to have your business in the yellow pages??
                All of the companies have free versions or paid.
                It's up to you to decide what you want to get out of it.

                I chose free. Look into so you can see of it will work for you too

                Comment

                • MarinaVanessa
                  Family Childcare Home
                  • Jan 2010
                  • 7211

                  #9
                  A lot of my clients come from people Googling for daycare online or from Craigslist.

                  If you don't mind posting your address you can add a free business listing on Google Business and when someone near you Google's daycare your daycare pops up along with other centers and family child care providers that advertise through them. I get at least 4 or 5 calls each week asking about daycare but I also think it's because I have a pretty big website which I link to my listing so they visit the website first then call me for additional questions.

                  Craigslist is also a big one for me especially since not too many people in my city advertise there. I think right now there are only two other FCC's advertising at the moment that live in my area.

                  I have never had to pay for advertisement and from what I have heard, newspaper ads don't bring hardly any business in at all. Most provider that I have asked that used the newspaper to post ads say it was a waste of money.

                  Comment

                  • melilley
                    Daycare.com Member
                    • Oct 2012
                    • 5155

                    #10
                    Craigslist has worked for me! All 5 of my families have found me on there and I have had several interviews and have an infant waiting list and all but one family has found me from advertising on there. I also made a website and one of my waiting list families found me on there.

                    Comment

                    • KnoxMom
                      Daycare.com Member
                      • Jan 2013
                      • 311

                      #11
                      Craigslist and as much online visibility as possible. If you have a website, submit it to Google, Yahoo and Bing to be indexed so they crawl it for content. It takes time, but if you get yourself listed and keep fresh, quality content on your page you will rank on Google.

                      Comment

                      • melilley
                        Daycare.com Member
                        • Oct 2012
                        • 5155

                        #12
                        Originally posted by KnoxMom
                        Craigslist and as much online visibility as possible. If you have a website, submit it to Google, Yahoo and Bing to be indexed so they crawl it for content. It takes time, but if you get yourself listed and keep fresh, quality content on your page you will rank on Google.
                        Yes! Online visibility is a must! I have gotten compliments on my website and even on my CL ad because of the pictures and details that I put on the site and in the cl ad! It just looks more professional in my opinion.

                        Comment

                        • melilley
                          Daycare.com Member
                          • Oct 2012
                          • 5155

                          #13
                          Originally posted by MarinaVanessa
                          A lot of my clients come from people Googling for daycare online or from Craigslist.

                          If you don't mind posting your address you can add a free business listing on Google Business and when someone near you Google's daycare your daycare pops up along with other centers and family child care providers that advertise through them. I get at least 4 or 5 calls each week asking about daycare but I also think it's because I have a pretty big website which I link to my listing so they visit the website first then call me for additional questions.

                          Craigslist is also a big one for me especially since not too many people in my city advertise there. I think right now there are only two other FCC's advertising at the moment that live in my area.

                          I have never had to pay for advertisement and from what I have heard, newspaper ads don't bring hardly any business in at all. Most provider that I have asked that used the newspaper to post ads say it was a waste of money.
                          Follow MV's advice! I can't thank you enough for the advice you have given me- even if you don't remember. I owe some of my success to you. Thank you! :hug:

                          Comment

                          • MarinaVanessa
                            Family Childcare Home
                            • Jan 2010
                            • 7211

                            #14
                            Originally posted by melilley
                            Follow MV's advice! I can't thank you enough for the advice you have given me- even if you don't remember. I owe some of my success to you. Thank you! :hug:
                            That's what we are here for . Someone really helped me get started and so now I pay it forward lovethis

                            Comment

                            • AmyKidsCo
                              Daycare.com Member
                              • Mar 2013
                              • 3786

                              #15
                              Originally posted by MarinaVanessa
                              That's what we are here for . Someone really helped me get started and so now I pay it forward lovethis

                              Comment

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