Samples of Childcare Ads

**Janet** · 08-10-2010, 10:04 AM

Hope this will help

I live in an area that is flooded with home providers so I've had to market myself in ways that made me appealing to potential families and allowed me to stay true to my vision of daycare. I think that it really helps to try to be as detailed as you can be with your ad. For example, for the ads that I had run in the past, I marketed that I teach basic Spanish and Sign Language. I also marketed that I'm a CPR & First Aid instructor for the Red Cross (that has helped me be more appealing in the past). I don't put my tuition cost in the ad ever and I don't offer free trial days. I think that the free trial days can actually work against you. For myself, I market the fact that my daycare program is well rounded. I also will add that the children are taught yoga and we do it daily. It's all about generating the interest. I know that a lot of parents are driven by cost and I know that I can't compete with all of the providers in my area because I am substantially more expensive (but still not pricey by any stretch of imagination!) If you can get a parent to take an interest in your ad, then you can seal the deal at the interview! If you have any questions, let me know! I'd be more than happy to help if I can

**emosks** · 08-10-2010, 10:26 AM

Here was our last ad...

We are a licensed group home daycare in the Forest Hills area nestled in the back of the neighborhood on a cul-de-sac right next to a park.
Large fenced in back yard that has age appropriate play structures for children of all ages!
Downstairs of home is dedicated to the daycare with a large toy room and even bigger daycare room!!

There are 2 of us working every day so the daycare will not close on your for illness or appointments! We also have back up assistants to help out when we are in need!

Non-smoking house and as well as no pets. We work with children who have severe food allergies.

Owners and all assistants are CPR, First Aid, and Bloodborne Pathogen certified. Many years of combined experience!
We participate in the 4Cs Food Program and offer healthy AM snack, lunch, and PM snack.
Each week we teach a new curriculum to the children that includes a weekly theme, vocabulary word, shape/color, letter, number and nursery rhyme.
Arts and crafts, workbooks, puzzles, and tons of pretend play toys! We play outside every day and when the weather is nice we are outside both morning and afternoon!!

Currently we have openings for either 1 full time and/or several part time positions depending on the day for summer only care. Give us a call or drop us a line to see if we have days that work for you! References available. Currently we have children enrolled that range in age from 11 months to 10 years.

Daycare is located off of Forest Hills between Burton and Cascade right next to Meadow Brook Elementary.

**JenNJ** · 08-10-2010, 11:23 AM

In order to stand out, you need to stand out! I think what you are saying (dependable and a SAHM) are what I see in every CL ad.

Look into what you would want in a program and advertise that!

**Momof2Boys** · 08-10-2010, 11:25 AM

This is what I came up with...

Thank you for your interest in my family daycare. My name is Melissa and I have two precious little boys, ages 3 yrs and 10 mos. I live in Northwest Loveland, near 43rd & Taft, and have been married for over 5 years. I am starting my daycare because I have a genuine love of children & enjoy seeing them reach their full potential. As a parent I understand that it can take a lot of time & effort to find a perfect match to care for your child. A safe & comfortable environment, a nurturing & experienced provider, fun learning, healthy meals, centralized location and flexible hours are just a few of the qualities within my home. You can rest assured that your childcare needs will be met. I am working on obtaining my license and CPR/First Aid Certification, however I do not plan on taking the maximum amount of children I am allowed. I feel it is very important for kids to feel like they are a true part of our family and are receiving the personal attention they deserve. For this reason, I will only be accepting 2-3 kids at a time.

Please contact me if you have any questions. I look forward to meeting you & your family!

...tell me what you think!

**JenNJ** · 08-10-2010, 11:41 AM

Do you really feel like you won't expand? Is 2-3 kids enough $$ for you for YEARS? Because families want a long term commitment and it may be hard to make that promise for years. Daycare can be expensive to run when you factor in food, crafts, etc.

**Janet** · 08-10-2010, 11:41 AM

Can I make a couple suggestions?

Originally posted by Momof2Boys

This is what I came up with...

Thank you for your interest in my family daycare. My name is Melissa and I have two precious little boys, ages 3 yrs and 10 mos. I live in Northwest Loveland, near 43rd & Taft, and have been married for over 5 years. I am starting my daycare because I have a genuine love of children & enjoy seeing them reach their full potential. As a parent I understand that it can take a lot of time & effort to find a perfect match to care for your child. A safe & comfortable environment, a nurturing & experienced provider, fun learning, healthy meals, centralized location and flexible hours are just a few of the qualities within my home. You can rest assured that your childcare needs will be met. I am working on obtaining my license and CPR/First Aid Certification, however I do not plan on taking the maximum amount of children I am allowed. I feel it is very important for kids to feel like they are a true part of our family and are receiving the personal attention they deserve. For this reason, I will only be accepting 2-3 kids at a time.

Please contact me if you have any questions. I look forward to meeting you & your family!

...tell me what you think!

It's a good ad, but the aspect of being a parent is being done all over the place. I'd find something else to add to give you the "WOW" factor. Definitely keep what you have, but give yourself an edge by carving a little niche for yourself. Also, you don't need to neccessarily pigeon hole yourself with stating that you are going to keep your numbers low. You may find that you can easily handle being at capacity and it would **** to feel obligated to stick with low numbers because of your verbage in your ad. It sounds like you'll definitely provide a loving atmosphere

You sound genuinely warm and nurturing and that will definitely be a strength. Maybe another thing that you could do is to elaborate on your daily schedule some. I give a brief rundown of my daily schedule in ads and that is something that has always served me well. It's definitely a very well written ad! I would definitely call you if I were a parent looking for daycare because you seem like you really want to be providing daycare and that would be a huge comfort for me.

**JenNJ** · 08-10-2010, 11:49 AM

For example, what do you LOVE to do? Are you creative? Do you love to play outside with the kids? Are you going to cook from scratch for the dc kids? Find your strenths and advertise YOURSELF, not the daycare. YOU are the selling point!

**MirabDesigns** · 08-12-2010, 07:36 AM

Here's a sample

Hi there,

Here's one:

ladybugacdemynewdesignjpeg

http://www.flickr.com/photos/miss_mirandab/3282081722/

I really got a lot of parents who commented on how unique the ad looked. I also received emails from fellow providers who liked the ad.

Miranda
mirabdesigns@gmail.com

**momofboys** · 08-12-2010, 05:32 PM

Originally posted by MirabDesigns

Hi there,

Here's one:

ladybugacdemynewdesignjpeg

http://www.flickr.com/photos/miss_mirandab/3282081722/

I really got a lot of parents who commented on how unique the ad looked. I also received emails from fellow providers who liked the ad.

Miranda
mirabdesigns@gmail.com

I'd love to view it but it says I don't have permission to do so.

**Michael** · 08-12-2010, 05:35 PM

Prehaps MirabDesigns can just upload the pictures to the forum. Here are some instructions on showing pictures in your threads.

To upload an attachment:
1) After writing your post look below your comment area and you will see a button called Manage Attachments.
2) Click on the button and you will see 4 areas to upload load files.
3) Once you choose the image from your computer, click on the "Upload Image button".
4) Once the image is uploaded you will see the image name under "Current Attachments"
5) Click on the Close Window button and the bottom and post your image. I will include one at the bottom:

The Second way to post an image from and existing URL web address:
1) First find the picture on the webpage and right click your mouse over it. Click on "Properties" at the bottom of the dropdown window.
2) Copy the entire address (URL) of the picture. It will look like this: https://www.daycare.com/premiumpages/00138466/6.jpg
3) In your reply to this post you will see an icon that looks like a mountain.
Click on it and post the address that you copied for your picture.
Attached Thumbnails

**HeatherB** · 08-13-2010, 06:25 PM

Originally posted by MirabDesigns

Hi there,

Here's one:

ladybugacdemynewdesignjpeg

http://www.flickr.com/photos/miss_mirandab/3282081722/

I really got a lot of parents who commented on how unique the ad looked. I also received emails from fellow providers who liked the ad.

Miranda
mirabdesigns@gmail.com

I would love 2 see it also..cannot open

**Put A Cherry On Top** · 08-13-2010, 09:45 PM

Hi guys,

Michael, thanks for emailing me about the responses on this thread.

My apologies ...I changed the permissions on the picture....you guys should be able to view it.

ladybugacdemynewdesignjpeg

http://www.flickr.com/photos/miss_mirandab/3282081722/

I created the advertisement, then saved it to Flickr and used the html to post in my Craigslist ad. This from about a year ago.

Thanks,
Miranda

mirabdesigns@gmail.com

**SunflowerMama** · 08-14-2010, 03:55 AM

Originally posted by Put A Cherry On Top

Hi guys,

Michael, thanks for emailing me about the responses on this thread.

My apologies ...I changed the permissions on the picture....you guys should be able to view it.

ladybugacdemynewdesignjpeg

http://www.flickr.com/photos/miss_mirandab/3282081722/

I created the advertisement, then saved it to Flickr and used the html to post in my Craigslist ad. This from about a year ago.

Thanks,
Miranda

mirabdesigns@gmail.com

Love your ad!! That's great !

**Momof2Boys** · 08-14-2010, 05:53 AM

Miranda, your ad is very cute! Thanks for sharing

Samples of Childcare Ads

Samples of Childcare Ads

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