Posting Rates in Ads

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  • legomom922
    Advanced Daycare.com Member
    • Jul 2010
    • 1020

    Posting Rates in Ads

    What do you all do? I always post my rates in my ads because it prevents wasted time & interviews. I would rather have someone contact me knowing my rates up front because then there are no suprises, and if they contact me knowin my rates, I know they are really interested. I have gotten some of my best clients using this tactic, and just wondered what you all thought of it?
  • emosks
    Daycare Member
    • Dec 2009
    • 289

    #2
    We do not post rates in ads. They respond and we direct them to our website which has rates, fees, policies, rules, etc. We tell them to check it out and if they think we'll be a good fit to call us for an interview. Works well as we are full and have been from the beginning.

    Comment

    • legomom922
      Advanced Daycare.com Member
      • Jul 2010
      • 1020

      #3
      Thanks! Anyone else have input?

      Comment

      • Crystal
        Advanced Daycare.com Member
        • Dec 2009
        • 4002

        #4
        I post my rates. I don't like the awkward silence when they have to ask and then are surprised or they realize they annot afford it.

        I charge $160 per week.

        Comment

        • WImom
          Advanced Daycare.com Member
          • Jun 2010
          • 1639

          #5
          I post them on my website but not on my ads.

          Comment

          • Michael
            Founder & Owner-Daycare.com
            • Aug 2007
            • 7951

            #6
            Actually Tom Copeland wrote about this on one of our threads which was very interesting on his take of it possibly being illegal to advertise rates: https://www.daycare.com/forum/showth...hlight=illegal

            Comment

            • legomom922
              Advanced Daycare.com Member
              • Jul 2010
              • 1020

              #7
              I read through that whole thread and what is illegal is price fixing, but not advertising your rates, that is for public knowledge. Thanks for the reference. It was an interesting thread.

              Comment

              • Michael
                Founder & Owner-Daycare.com
                • Aug 2007
                • 7951

                #8
                You’re welcome. Tom Copeland seems to be well known in Daycare circles. Member Abigail mentioned to me that he was giving a seminar in North Dakota and mentioned our thread and his conversation with us. Small world.

                Comment

                • TomCopeland
                  Business Author/Trainer
                  • Jun 2010
                  • 3062

                  #9
                  to post rates or not?

                  In my experience most providers don't post rates, but some do. I don't think there is a right or wrong about this. If you post rates you may save time by not talking with parents who will never be able to afford you. However, if you do this you may also turn some parents away. I heard from one provider who said that she tells parents on the phone, "My policy is not to discuss rates on the phone. You need to visit my program to see its value." After enrolling in her program, one parent told her that if she had told him her price over the phone he would not have asked for an interview. Once he saw her program he realized that she offered very high quality and was willing to pay more.
                  http://www.tomcopelandblog.com

                  Comment

                  • Michael
                    Founder & Owner-Daycare.com
                    • Aug 2007
                    • 7951

                    #10
                    Hi Tom nice to have you back. Is there a link that visitors and members can view or purchase your books from?

                    Comment

                    • DanceMom
                      Advanced Daycare.com Member
                      • Mar 2010
                      • 353

                      #11
                      I do not post rates and actually do what Tom posted. I want them to come into my home, meet me, see what I have to offer and we discuss rates at the end of the interview. Usually 9 out of 10 times I charge more than most providers but I get almost every interview because they are willing to pay the amount that I charge after seeing/meeting.

                      Comment

                      • SunflowerMama
                        Advanced Daycare.com Member
                        • Mar 2010
                        • 1113

                        #12
                        Originally posted by emosks
                        We do not post rates in ads. They respond and we direct them to our website which has rates, fees, policies, rules, etc. We tell them to check it out and if they think we'll be a good fit to call us for an interview. Works well as we are full and have been from the beginning.
                        This is exactly what I do.

                        Comment

                        • MarinaVanessa
                          Family Childcare Home
                          • Jan 2010
                          • 7211

                          #13
                          Originally posted by Michael
                          Hi Tom nice to have you back. Is there a link that visitors and members can view or purchase your books from?
                          Oooh I love Tom Copelands' books. So far I have purchased 3 of his books, Family Child Care Contracts & Policies, Family Child Care Marketing Guide, and Family Child Care Record-Keeping Guide. They are all great and I read and reference them often, even loaned them out. Others that I read but borrowed are Family Child Care Legal and Insurance Guide, and Family Child Care Money Management and Retirement Guide.

                          You can get them at Redleaf Press http://www.redleafpress.org/ if you want them new or you can try Amazon.com and eBay for used ones and for deals. I would really recommend reading his books. They give you lots of things to think about.

                          Comment

                          • originalkat
                            Daycare.com Member
                            • Dec 2009
                            • 1392

                            #14
                            I post my rates in my ads (through my website) because I do not want to waste my time interviewing/talking on the phone with someone who can not afford me. You need to know your area...but in my area if you cant afford it then you cant afford it (majority of people).... It wouldnt matter how wonderful your program was.

                            If you list your website in your ad then they do get a glimpse of all the great things about your program.

                            Comment

                            • QualiTcare
                              Advanced Daycare.com Member
                              • Apr 2010
                              • 1502

                              #15
                              i always posted rates - i think it's a good idea especially if your rates are higher than the people around you. you know if they call that they can afford it.

                              Comment

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