Help With Advertising New Hours

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  • Stephnrich
    Daycare.com Member
    • Jul 2014
    • 95

    Help With Advertising New Hours

    In one month I'm changing my operating hours from 7:00-5:45 to 8:15-3:15; more geared towards Mother's Day Out. I take kids 18 months - 5 years, provide breakfast, lunch and snack and provide Mother Goose Time curriculum year round. Because of the change in hours, I'll be losing a little over half my current kids, going from 12 to 4 or 5. I need help coming up with a new way to advertise my program, help with wording and such. My brain is such a mush right now from making the decision to chsnge my hours and feeling guilty/sad over losing so many great kids and families.
  • Blackcat31
    • Oct 2010
    • 36124

    #2
    Originally posted by Stephnrich
    In one month I'm changing my operating hours from 7:00-5:45 to 8:15-3:15; more geared towards Mother's Day Out. I take kids 18 months - 5 years, provide breakfast, lunch and snack and provide Mother Goose Time curriculum year round. Because of the change in hours, I'll be losing a little over half my current kids, going from 12 to 4 or 5. I need help coming up with a new way to advertise my program, help with wording and such. My brain is such a mush right now from making the decision to chsnge my hours and feeling guilty/sad over losing so many great kids and families.
    Are you looking to tell your current clients why you are changing hours or are you looking to advertise to a new group of clients?

    Comment

    • Stephnrich
      Daycare.com Member
      • Jul 2014
      • 95

      #3
      I've already told my current clients, all of which I really love and am sad to be disappointing. I'm looking to advertise to a new group.

      Comment

      • midaycare
        Daycare.com Member
        • Jan 2014
        • 5658

        #4
        I can't think of what to say, but I know here a lot of Mom's Groups are run through churches. So maybe that is a possibility - advertising with churches. Some churches you can buy space in their bulletins. Smaller ones you can probably just post info at, if you talk to someone or know someone.

        What size is your city? You might want to do a newspaper ad. It has worked for me very well, and I live in a city of about 20K.

        Comment

        • Stephnrich
          Daycare.com Member
          • Jul 2014
          • 95

          #5
          Several churches offer MDO through their of their church. My area is a mix of three small towns, averaging about 15 - 20k each, plus part of a larger town with about 50k. According to several Coast Guard families I've gad, it's a weird set up .

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